The most obvious reason you've never heard of Lovecraft--or if you have heard of him, never read him--is the dense, archaic prose in which he embeds his horrifying tales of the strange and eldritch. Indeed, that prose is difficult for the uninitiated to fathom, and the threshold accordingly high. Yet those who do plumb the depths of Lovecraft come away better for it; or at the very least, with a new perspective of humanity's role in the universe.
Because Lovecraft is the first author of the twentieth century. What I mean by that is the H.P. Lovecraft was the first author to fully understand the anomie of the twentieth century as science removed humanity from its lofty position in the heavens. The culture dissonance that would occur after the First and Second World Wars was preluded by H.P. Lovecraft. His fiction divorces human beings of universal importance; to Lovecraft the universe is cold, and inhabited by beings so vast and powerful that their actions cannot even be described as malicious or aggressive. They simply are, and to confront them is to beard madness.
For all of these reasons (and probably more) Lovecraft has made something of a comeback in the last few decades. He's always enjoyed cult status, but the fall of the Soviet Union made him much more salient. The rise of international terrorism and the absurd turn we've made in light of 9/11 makes him all the more relevant. The mortgage crisis of 2008. The Occupy Movement. All are Lovecraftian. Because he's all about forces beyond our understanding, and he knows that to confront them is to fall victim to madness.
Writers have paid tribute to Lovecraft for decades, but much of the earlier work focused on expanding the mythos Lovecraft had created. August Derleth, who did the most to rescue Lovecraft from obscurity, also traded on the name and expanded the world that Lovecraft created, embedding his own moral and theological beliefs into a universe that Lovecraft understood to be largely amoral.
Recently, I have had the pleasure to read two different takes on Lovecraft, and the idea of an uncaring, hostile universe. The first was given to me as a gift, and features Lovecraft in historical settings. Historical Lovecraft, published by Innsmouth Free Press, features 26 tales divided into roughly three historical epochs: Ancient history, the Middle Ages, and Modern Times. Very much in the vein of stories initiated by Derleth, each story varies in how closely it hews to Lovecraft. Some are deeply disturbing, and remind us that the universe is cold and dark; others feel like modern horror. While you could make the argument that the modern zombie fascination is very Lovecraftian, the menace and the malevolence are simply lacking. Nevertheless, disentangling Lovecraft from the early twentieth century New England in which he wrote allows us to see the broader implications of his mythos.
Space Eldritch, published as an ebook (with a print version on the way) by Cold Fusion Media, takes a somewhat different approach. Narrower in scope than Historical Lovecraft, the stories themselves are more intimate and less disturbing. Science fiction owes a debt of gratitude to Lovecraft, and it shows in the writing of these pieces. Often paying tribute to pulp sensibilities as much as to Lovecraft, except for a few touchstone Lovecraftian images, few of the pieces seem to disentangle themselves from the science fiction tropes we've become familiar with. Both Mission to Mars (the godawful travesty featuring Gary Sinise and Tim Robbins) and Paul Verhoeven's Total Recall make appearances when we encounter something menacing lurking beneath the Martian soil (to be fair, however, Philip K. Dick's influence is just as ubiquitous in science fiction as Lovecraft is in horror.)
Ultimately, this collection of stories simply lacks the menace of Lovecraft. Maybe that's a product of our times. We've become used to the idea that science has all the answers. Or at the very least, that answers exist. Lovecraft was less interested in that than in examining a universe beyond human ken. And I think the authors of Space Eldritch have failed that test. They're fully a part of the modern zeitgeist. Maybe we can't go back, but I like to think that Lovecraft is still viable and an important perspective in these uncertain times.
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